Philip Gosney, Head of Global Marketing at Maersk Drilling, on using Account-Based Marketing Campaigns for non-scalable marketing
On the latest Agency Dealmasters podcast, Philip Gosney tells us of his fascinating journey from the legal profession into marketing. He is now running the global marketing for Maersk, the multibillion dollar drilling company. Listen to this podcast to hear how Gosney took Maersk from having a non-existent marketing strategy to running some of the […]
Christopher Engman discusses ABM, Megadeals and the evolution of IP targeting
Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM’. His book Megadeals cements his reputation as an ABM leader even further. He’s been personally involved in hundreds of B2B deals, a number of which exceeded multi billion pounds. Christopher Engman’s Megadeals Advisory assists scaleups and […]
Chris Hirst , Global CEO Havas Creative, on what B2B clients want today
On our continued journey of building the discipline around B2B Display Advertising and to get better understanding about how digital, media, agencies and B2B clients are shaping the future, Accountinsight interviews some of the sharpest minds in our industry. This week we have Chris Hirst is Global CEO of Havas Creative – a multi-disciplinary marketing […]
