Precision
IP targeting to enhance your marketing.
Identify and target key companies using their company IP address.
How IP targeting works
Identify company IP addresses using AccountInsight’s inbuilt IP sourcing and extensive database.
Target high-value accounts with tailored digital ads and show campaigns on sites you select.
Analyse accounts that engage with your campaign and website, then retarget or open sales conversations.
What is
IP targeting?
IP targeting uses a company’s shared IP address to target employees with relevant digital ads.
AccountInsight makes it simple to source and verify IP addresses, so you can be sure your campaigns reach the right people.
AccountInsight makes it simple to source and verify IP addresses, so you can be sure your campaigns reach the right people.
Why IP targeting
works?
Traditional cookie-targeting is falling out of favour. There are tighteр privacy restrictions and too much guesswork about audiences, and browsers have started phasing out third-party cookie data. This all means wasted paid clicks from poor-fit account.
IP targeting is precise, reaching key accounts only.
IP targeting is precise, reaching key accounts only.
Users visits website
Device connect to website
Company IP address
website has inventory available
website communicates with ad exchange SSP
SSP passes user information to DSPs
Advertisers place bids via a DSP
Key Insights & Testimonials
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
