Transform
Healthcare Marketing
with AccountInsight
In an industry where outcomes and innovation are paramount, healthcare organizations must adapt their digital marketing strategies to keep pace with regulatory changes and evolving buyer behavior. AccountInsight’s B2B Demand-Side Platform (DSP) offers precision targeting and personalized outreach, empowering healthcare companies to cut through the noise, engage key decision-makers, and drive growth.
Challenges in Healthcare Marketing
Complex Buyer
Journeys
Healthcare sales cycles often involve multiple stakeholders, from clinical professionals to administrative decision-makers, leading to extended and complex purchase journeys.
Strict Regulatory
Requirements
Navigating industry-specific regulations adds a layer of complexity when crafting marketing messages that resonate while remaining compliant.
Highly Competitive
Market
With numerous solutions on the market, distinguishing your offering from competitors requires nuanced and targeted marketing efforts.
Data-Driven Decision-Making
Healthcare organizations increasingly rely on data to make informed decisions, making it crucial to target buyers with messaging that reflects their data-centric approach and demonstrates measurable outcomes.
How AccountInsight Solves These Challenges
Account-Based Targeting
Leverage our advanced Account-Based Advertising (ABA) capabilities to focus your efforts on high-value healthcare organizations, targeting with precision.
Regulatory Compliance
Ensure that all marketing campaigns align with industry regulations while delivering impactful content.
Intent-Driven Campaigns
Use intent data to identify healthcare organizations actively seeking solutions and tailor outreach to meet their current needs, speeding up sales cycles and increasing engagement.
Optimize
Ad Spend
Minimize wasted spend by focusing resources on the healthcare organizations most likely to convert.
Key Features for Healthcare Companies
Healthcare Providers & Systems
Improved Patient Acquisition: Reach key hospitals, clinics, and healthcare networks with targeted, timely messaging
Stakeholder Alignment: Drive consensus among decision-makers by delivering personalised content tailored to clinical, administrative, and IT departments.
Healthcare Providers & Systems
Improved Patient Acquisition: Reach key hospitals, clinics, and healthcare networks with targeted, timely messaging
Stakeholder Alignment: Drive consensus among decision-makers by delivering personalised content tailored to clinical, administrative, and IT departments.
Industry-Leading Software Giants
Expand Market Reach:
Identify new ideal targets in unexplored markets or business segments.
Personalised Value Proposition:
Craft tailored messaging based on detailed company profiles.
Timely Engagement:
Engage potential clients at the optimal moment when they're ready to make purchasing decisions.
Pharmaceutical & Medical Device Companies
Accelerate Time to Market: Engage healthcare organizations and providers when they’re actively seeking innovative solutions, ensuring your products gain attention early in the buying process.
Regulatory-Adaptive Campaigns: Align marketing efforts with regulatory changes, from approvals to new healthcare legislation.
Pharmaceutical & Medical Device Companies
Accelerate Time to Market: Engage healthcare organizations and providers when they’re actively seeking innovative solutions, ensuring your products gain attention early in the buying process.
Regulatory-Adaptive Campaigns: Align marketing efforts with regulatory changes, from approvals to new healthcare legislation.
Health Tech & Digital Health Solutions
Reach Innovators:
Pinpoint and engage healthcare providers and decision-makers interested in adopting cutting-edge technologies, from telemedicine platforms to AI-powered diagnostics.
Influence Key Decision-Makers:
Deliver personalised content to executives and clinical leaders involved in tech adoption and strategic initiatives.
Hardware Companies Supporting App Infrastructure
Reach Innovators: Pinpoint and engage healthcare providers and decision-makers interested in adopting cutting-edge technologies, from telemedicine platforms to AI-powered diagnostics. Influence Key Decision-Makers:
Deliver personalised content to executives and clinical leaders involved in tech adoption and strategic initiatives.
Success Metrics for Companies Using AccountInsight.
Revenue Growth
• Up to 40% increase in revenue per client
• 35% boost in new client acquisition rates
Operational Efficiency
• 30% reduction in time spent on campaign management
ROI for Clients
• 20% shorter sales cycles for B2B clients
Why Choose AccountInsight for Healthcare Marketing?
Purpose-Built for Healthcare
Our B2B DSP is specifically designed to meet healthcare’s unique challenges, ensuring your messages effectively reach hospitals, clinics, and medical professionals, aligning perfectly with your industry’s needs.
Display Advertising as a Powerhouse, Not an Add-on
Our platform goes beyond basic firmographic data. We leverage real-time intent signals, technographic data, and proprietary AI to identify and engage accounts at the perfect moment in their buying journey.
Unparalleled Account-Level Targeting
Our platform goes beyond basic firmographic data. We leverage real-time intent signals, technographic data, and proprietary AI to identify and engage accounts at the perfect moment in their buying journey.
Transparent, Actionable Analytics
We provide granular, account-level reporting that goes far beyond traditional campaign metrics. Understand not just who clicked, but how entire buying committees are engaging with your brand over time.
Display Advertising as a Powerhouse, Not an Add-on
Our platform goes beyond basic firmographic data. We leverage real-time intent signals, technographic data, and proprietary AI to identify and engage accounts at the perfect moment in their buying journey.
Unparalleled Account-Level Targeting
While many ABM platforms treat display advertising as a mere add-on, we've made it the core of our offering. Our advanced algorithms and machine learning capabilities ensure that your display ads are not just seen, but drive meaningful engagement and conversions.
Transparent, Actionable Analytics
We provide granular, account-level reporting that goes far beyond traditional campaign metrics. Understand not just who clicked, but how entire buying committees are engaging with your brand over time.s.
Continuous Innovation in B2B Ad Tech
Our dedicated focus on B2B means we’re constantly innovating to stay ahead of the curve. From leveraging new data sources to pioneering advanced targeting techniques, we ensure you’re always at the forefront of B2B digital advertising.
Ready to Revolutionize Your Healthcare Marketing?
Key Insights & Testimonials
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
Read our latest blog & news
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