Transform
Manufacturing Marketing
with AccountInsight
In today’s fast-paced global economy, logistics companies are the backbone of critical supply chains, ensuring goods and services move seamlessly. AccountInsight’s B2B Demand-Side Platform helps logistics companies stay a step ahead, reaching the right decision-makers at the right time to solidify their place as essential partners for mission-critical deliveries.
Challenges in B2B Manufacturing
Cutting Through the Noise
In a crowded market, capturing attention and differentiating your brand from competitors is increasingly challenging.
Long, Complex Sales Cycles
Manufacturing technology purchases often involve multiple stakeholders and extended decision-making processes, requiring a strategic approach to sales and marketing.
Rapidly Evolving Landscape
Keeping up with industry trends and shifting buyer behaviors demands flexible and innovative marketing strategies.
Wasted
Ad Spend
Traditional advertising methods often result in inefficient targeting and low engagement rates, leading to wasted resources.
How AccountInsight Solves These Challenges
Precision
Targeting
Our advanced Account-Based Advertising (ABA) solution enables you to focus on high-value accounts and key decision-makers within target companies, ensuring your marketing efforts are directed where they matter most.
Intent-Driven Campaigns
Utilize our robust intent data to identify and prioritize accounts that are actively interested in your manufacturing solutions, enhancing the relevance and impact of your outreach.
Personalized Messaging
Tailor your content and advertisements to address each account’s specific needs and stage in the buying journey, increasing engagement and conversion rates.
Efficient
Ad Spend
Optimize your marketing budget by concentrating resources on the most promising opportunities, reducing waste and maximizing your return on investment.
Key Use Cases for Manufacturing Companies
Advanced Manufacturing Equipment Providers
Precision Targeting:
Focus on large-scale manufacturers and industrial enterprises requiring advanced machinery.
In-Market Detection:
Identify companies actively seeking equipment upgrades or new solutions.
Conversion Optimization:
Improve opportunity-to-closed-deal ratios by targeting decision-makers at the final stages of procurement.
Advanced Manufacturing Equipment Providers
Precision Targeting:
Focus on large-scale manufacturers and industrial enterprises requiring advanced machinery.
In-Market Detection:
Identify companies actively seeking equipment upgrades or new solutions.
Conversion Optimization:
Improve opportunity-to-closed-deal ratios by targeting decision-makers at the final stages of procurement.
Industrial Automation and Robotics
Expand Market Reach:
Discover companies investing in automation and robotics.
Personalized Value Proposition:
Develop tailored messaging based on specific automation needs.
Timely Engagement:
Engage prospects during their exploration of new automation solutions or upgrades.
Industrial Automation and Robotics
Expand Market Reach:
Discover companies investing in automation and robotics.
Personalized Value Proposition:
Develop tailored messaging based on specific automation needs.
Timely Engagement:
Engage prospects during their exploration of new automation solutions or upgrades.
Construction and Heavy Machinery
Anonymous Buyer Identification:
Uncover potential clients researching construction machinery solutions, even when their identities are not immediately apparent.
Account Expansion:
Target multiple decision-makers within large construction firms to broaden relationships and increase sales opportunities.
Industry-Specific Campaigns:
Focus on specific projects or trends influencing machinery purchases.
Construction and Heavy Machinery
Anonymous Buyer Identification:
Uncover potential clients researching construction machinery solutions, even when their identities are not immediately apparent.
Account Expansion:
Target multiple decision-makers within large construction firms to broaden relationships and increase sales opportunities.
Industry-Specific Campaigns:
Focus on specific projects or trends influencing machinery purchases.
Manufacturing Technology Providers
Emerging Market Segments:
Identify and target new and growing segments within manufacturing technology.
Tailored Messaging:
Address unique technological needs and challenges with specific messages.
Timely Outreach:
Engage prospects during their early stages of exploring new technologies or upgrades.
Manufacturing Technology Providers
Emerging Market Segments:
Identify and target new and growing segments within manufacturing technology.
Tailored Messaging:
Address unique technological needs and challenges with specific messages.
Timely Outreach:
Engage prospects during their early stages of exploring new technologies or upgrades.
Safety and Compliance Solutions
Regulatory Compliance Opportunities:
Target companies facing new safety regulations or compliance requirements.
Time-Sensitive Outreach:
Reach out to prospects actively searching for solutions to meet regulatory changes.
Account-Level Targeting:
Focus on key decision-makers responsible for safety and compliance within manufacturing firms.
Safety and Compliance Solutions
Regulatory Compliance Opportunities:
Target companies facing new safety regulations or compliance requirements.
Time-Sensitive Outreach:
Reach out to prospects actively searching for solutions to meet regulatory changes.
Account-Level Targeting:
Focus on key decision-makers responsible for safety and compliance within manufacturing firms.
Success Metrics for Organisations using AccountInsight
40% Sales Uplift:
Significant increase in sales within a 6-month window.
90% Website Engagement:
High percentage of targeted accounts visiting your website during and after campaigns, compared to 25% prior.
Why Choose AccountInsight for Manufacturing?
Purpose-Built for B2B
Our B2B DSP is designed to meet the unique challenges of the manufacturing industry. We ensure that your messages effectively reach key enterprises, from advanced manufacturing equipment providers to safety solution vendors.
Display Advertising as a Powerhouse
While many platforms view display advertising as an add-on, we make it central to our offering. Our advanced algorithms and machine learning drive meaningful engagement and conversions.
Unparalleled Account-Level Targeting
We utilize real-time intent signals, technographic data, and proprietary AI to identify and engage accounts at the optimal moment in their buying journey.
Transparent, Actionable Analytics
Our platform provides detailed, account-level reporting, offering insights into how entire buying committees engage with your brand over time.
Purpose-Built for B2B Complexity
Unlike traditional DSPs designed for B2C markets, our platform is engineered specifically for the nuances of B2B tech and software sales cycles. We understand that your buyers aren't individuals, but complex buying committees within organizations.
Unparalleled Account-Level Targeting
While many ABM platforms treat display advertising as a mere add-on, we've made it the core of our offering. Our advanced algorithms and machine learning capabilities ensure that your display ads are not just seen, but drive meaningful engagement and conversions.
Transparent, Actionable Analytics
We provide granular, account-level reporting that goes far beyond traditional campaign metrics. Understand not just who clicked, but how entire buying committees are engaging with your brand over time.s.
Continuous Innovation in B2B Ad Tech
Ready to Revolutionize Your Manufacturing Marketing?
Key Insights & Testimonials
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
Read our latest blog & news
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