Transform B2B Logistics Marketing with AccountInsight
Challenges in B2B Logistics
Mission-Critical Deliveries
For logistics companies, reliability is non-negotiable. Ensuring time-sensitive deliveries for key customers requires streamlined, highly-targeted marketing that connects you with businesses needing precision and timeliness.
Complex Supply Chain Needs
Serving large organizations with complex, global supply chains presents a challenge. Logistics companies must demonstrate their capability to handle these and effective marketing plays a pivotal role in communicating that value.
Maximizing Campaign Impact
Ensuring that your ad spend delivers tangible results is crucial. Whether your clients are other logistics companies or enterprises with critical supply needs, it’s vital to showcase your brand as the go-to solution.
Standing Out in a Crowded Market
With so many competitors offering similar services, logistics companies must differentiate themselves.
How AccountInsight Solves These Challenges
Account-Based Targeting
We help you focus on high-value customers. Whether your target audience is within a specialized logistics sector or broader supply chain management, our precision targeting ensures your message resonates with key decision-makers.
Personalized Messaging for Supply Chains
Tailor your content to highlight mission-critical capabilities, showcasing how your logistics solutions meet the complex needs of large enterprises.
Maximizing
Ad Spend
We help optimize your marketing efforts by focusing on businesses most likely to benefit from your logistics services, ensuring that your ad budget is used efficiently and effectively
Comprehensive Support for Mission-Critical Services
Whether you’re targeting companies with high-stakes deliveries or those needing agile logistics partners, AccountInsight ensures you’re positioned as the top choice.
Key Use Cases for Logistics Companies
Global Freight Solutions
For logistics companies specializing in freight services, from air cargo to sea freight, our platform enables targeted marketing to businesses with critical delivery needs, ensuring your brand is seen by those who require your expertise.
Global Freight Solutions
For logistics companies specializing in freight services, from air cargo to sea freight, our platform enables targeted marketing to businesses with critical delivery needs, ensuring your brand is seen by those who require your expertise.
Supply Chain Logistics
Reach enterprises managing complex supply chains that rely on timely and secure deliveries. AccountInsight allows you to target these businesses with personalized messaging that emphasizes your capability to handle mission-critical logistics operations.
Supply Chain Logistics
Reach enterprises managing complex supply chains that rely on timely and secure deliveries. AccountInsight allows you to target these businesses with personalized messaging that emphasizes your capability to handle mission-critical logistics operations.
End-Customer Visibility
For logistics companies whose customers themselves rely on other businesses, building awareness and brand recognition is key. Our solutions ensure your marketing reaches the right audiences, positioning your services as the critical link in their supply chains.
End-Customer Visibility
For logistics companies whose customers themselves rely on other businesses, building awareness and brand recognition is key. Our solutions ensure your marketing reaches the right audiences, positioning your services as the critical link in their supply chains.
Success Metrics for Organisations using AccountInsight
40% Sales Uplift:
Significant increase in sales within a 6-month window.
90% Website Engagement:
High percentage of targeted accounts visiting your website during and after campaigns, compared to 25% prior.
35% Boost in Client Acquisition:
Significant improvements in winning new customers.
Why Choose AccountInsight for Logistics?
Purpose-Built for Logistics
AccountInsight’s B2B DSP is specifically designed to meet the challenges of the logistics sector, enabling your brand to cut through the noise and reach decision-makers who depend on mission-critical logistics services.
Advanced Display Advertising
We make display advertising the core of our approach, using advanced algorithms and machine learning to ensure your ads are seen by the right people, driving meaningful engagement and conversions.
Unparalleled Account-Level Targeting
Our platform uses real-time data, technographics, and AI-driven insights to identify key logistics accounts and engage them at the right moment in their decision-making process.
Transparent, Actionable Analytics
Our platform provides detailed reporting at the account level, giving you a clear view of how your marketing campaigns are performing and how entire buying committees are interacting with your brand.
Purpose-Built for B2B Complexity
Unlike traditional DSPs designed for B2C markets, our platform is engineered specifically for the nuances of B2B tech and software sales cycles. We understand that your buyers aren't individuals, but complex buying committees within organizations.
Unparalleled Account-Level Targeting
While many ABM platforms treat display advertising as a mere add-on, we've made it the core of our offering. Our advanced algorithms and machine learning capabilities ensure that your display ads are not just seen, but drive meaningful engagement and conversions.
Transparent, Actionable Analytics
We provide granular, account-level reporting that goes far beyond traditional campaign metrics. Understand not just who clicked, but how entire buying committees are engaging with your brand over time.s.
Continuous Innovation in B2B Ad Tech.
Ready to Revolutionize Your Logistics Marketing?
Key Insights & Testimonials
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
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