Transform B2B Finance Marketing with AccountInsight
Challenges in B2B Finance.
Cutting Through the Noise
The finance sector is highly competitive and saturated. Standing out and capturing the attention of decision-makers requires a strategic approach to marketing.
Complex Decision-Making Processes
Decisions involve multiple stakeholders, each with distinct needs and perspectives, resulting in extended sales cycles.
Rapid Industry Changes
The financial landscape evolves rapidly, with new regulations and emerging technologies demanding agile and informed marketing strategies.
Inefficient
Ad Spend
Traditional advertising approaches often result in inefficient targeting and low engagement rates.
How AccountInsight Solves These Challenges
Precision
Targeting
Our advanced Account-Based Advertising (ABA) solution enables you to focus on high-value accounts and key decision-makers within the finance sector, ensuring your marketing efforts are impactful
Intent-Driven Campaigns
Leverage our robust intent data to identify and prioritize accounts actively seeking financial solutions, enhancing the relevance of your outreach.
Personalized Messaging
Customize your content and advertisements to address specific needs and stage in their buying journey, increasing engagement and conversion rates.
Efficient
Ad Spend
Optimize your budget by concentrating resources on the most promising opportunities, reducing waste and maximizing ROI.
Key Use Cases for Finance Companies
Asset Management Firms
Targeted Investor Outreach:
Engage institutional investors actively seeking asset management services.
Tailored Solutions:
Develop personalised messaging based on specific asset management needs and investment strategies.
Market Expansion:
Identify new investment opportunities and expand market reach to underserved segments.
Asset Management Firms
Targeted Investor Outreach:
Engage institutional investors actively seeking asset management services.
Tailored Solutions:
Develop personalised messaging based on specific asset management needs and investment strategies.
Market Expansion:
Identify new investment opportunities and expand market reach to underserved segments.
Banking Institutions
Precision Banking Solutions:
Target decision-makers involved in banking technology and services, from retail banking to corporate finance.
Customer Acquisition:
Use intent data to reach potential clients looking for new banking solutions or enhancements to existing services.
Regulatory Compliance:
Align marketing efforts with evolving regulations and compliance requirements.
Banking Institutions
Precision Banking Solutions:
Target decision-makers involved in banking technology and services, from retail banking to corporate finance.
Customer Acquisition:
Use intent data to reach potential clients looking for new banking solutions or enhancements to existing services.
Regulatory Compliance:
Align marketing efforts with evolving regulations and compliance requirements.
Insurance Providers
Claims and Policy Management:
Focus on companies actively seeking insurance solutions for claims, policy management, and coverage.
Personalised Offers:
Craft tailored campaigns for different insurance products, from life to property insurance.
Risk Assessment:
Identify and engage potential clients based on risk profiles and insurance needs.
Insurance Providers
Claims and Policy Management:
Focus on companies actively seeking insurance solutions for claims, policy management, and coverage.
Personalised Offers:
Craft tailored campaigns for different insurance products, from life to property insurance.
Risk Assessment:
Identify and engage potential clients based on risk profiles and insurance needs.
Financial Technology (FinTech) Companies
Emerging Technologies:
Identify and target businesses and financial institutions interested in adopting or integrating new FinTech solutions.
Decision-Maker Engagement:
Reach key stakeholders involved in technology adoption and financial innovations.
Product Awareness:
Promote new financial technologies and solutions to potential adopters, highlighting their benefits and features.
Financial Technology (FinTech) Companies
Emerging Technologies:
Identify and target businesses and financial institutions interested in adopting or integrating new FinTech solutions.
Decision-Maker Engagement:
Reach key stakeholders involved in technology adoption and financial innovations.
Product Awareness:
Promote new financial technologies and solutions to potential adopters, highlighting their benefits and features.
Success Metrics for Companies Using AccountInsight
Revenue Growth
• Up to 40% increase in revenue per client
• 35% boost in new client acquisition rates
Operational Efficiency
• 30% reduction in time spent on campaign management
ROI for Clients
• 20% shorter sales cycles for B2B clients
Why Choose AccountInsight for Finance Marketing?
Purpose-Built for B2B
Our B2B DSP is designed to address the unique challenges of the finance sector. We ensure your messages effectively reach key financial institutions, asset managers, insurers, and technology providers.
Unparalleled Account-Level Targeting
We treat display advertising as a core component of our offering, not an add-on. Our advanced algorithms and machine learning drive meaningful engagement and conversions.
Unparalleled Account-Level Targeting
We leverage real-time intent signals and AI to identify and engage accounts at the optimal moment in their buying journey.
Transparent, Actionable Analytics
Our platform provides detailed, account-level reporting, offering insights into how entire buying committees engage with your brand over time.
Purpose-Built for B2B Complexity
Unlike traditional DSPs designed for B2C markets, our platform is engineered specifically for the nuances of B2B tech and software sales cycles. We understand that your buyers aren't individuals, but complex buying committees within organizations.
Unparalleled Account-Level Targeting
While many ABM platforms treat display advertising as a mere add-on, we've made it the core of our offering. Our advanced algorithms and machine learning capabilities ensure that your display ads are not just seen, but drive meaningful engagement and conversions.
Transparent, Actionable Analytics
We provide granular, account-level reporting that goes far beyond traditional campaign metrics. Understand not just who clicked, but how entire buying committees are engaging with your brand over time.s.
Continuous Innovation in B2B Ad Tech
Ready to Revolutionise Your Finance Marketing?
Key Insights & Testimonials
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
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