Transform B2B Automotive Marketing with AccountInsight
In the fast-paced automotive industry, effective fleet management and user-chosen campaigns are critical for maintaining a competitive edge. AccountInsight’s B2B Demand-Side Platform (DSP) offers precision targeting and personalized outreach, empowering automotive companies to navigate complex buyer journeys, engage key decision-makers, and drive growth.
Challenges in B2B Automotive.
Complex Fleet
Management
Managing and marketing fleet solutions to large enterprises requires a nuanced approach. Automotive companies must address the needs of various sectors, from commercial vehicles to construction companies, and deliver tailored messaging that resonates.
Reaching
Decision-Makers
Engaging with the right stakeholders within large organizations can be challenging. Effective marketing must connect with decision-makers who influence fleet and vehicle purchasing decisions.
Balancing Brand
Preferences
Large companies often offer employees a choice among multiple brands for company cars. Marketing strategies need to highlight special offers and benefits effectively to influence these decisions.
Maximizing Campaign Impact
Ensuring that marketing campaigns achieve measurable results and enhance visibility is essential. Automotive companies must optimize their ad spend and track performance to drive successful outcomes.
How AccountInsight Solves These Challenges
Account-Based Targeting
Our advanced Account-Based Advertising (ABA) capabilities allow you to focus your efforts on high-value sectors, targeting with precision. This approach ensures that your solutions reach the right enterprises and decision-makers.
Precision Marketing
Leverage our programmatic advertising to connect with key stakeholders in relevant companies. Our data-driven insights help tailor your campaigns to address the unique needs of each audience.
User-Chosen Campaigns
Promote employee vehicle choices effectively by highlighting special deals and offers. Our solutions ensure that your messaging reaches employees making vehicle selection decisions, enhancing engagement.
Comprehensive Campaign Support
Our platform provides end-to-end solutions that maximize your marketing efforts. We help you optimize ad spend and achieve measurable results.
Key Use Cases for Automotive Companies
Fleet Management Solutions
Commercial Vehicles:
Target commercial vehicles to sectors such as construction companies or segments that need fleet solutions.
User-Chooser Campaigns:
Market company cars as part of salary packages, allowing employees to choose between preferred brands.
Targeted Offers:
Use programmatic advertising to promote special deals and incentives to employees.
Success Metrics for Companies Using AccountInsight.
40% Sales Uplift:
Significant increase in sales within a 6-month window.
90% Website Engagement:
High percentage of targeted accounts visiting your website during and after campaigns, compared to 25% prior.
Why Choose AccountInsight for Automotive?
Purpose-Built for B2B
Our B2B DSP is designed to address the unique challenges of the automotive industry. We ensure that your messages effectively reach the right enterprises, from fleet management solutions to user-chosen campaigns.
Display Advertising as a Powerhouse
Unlike many platforms that treat display advertising as an add-on, we make it the core of our offering. Our advanced algorithms and machine learning capabilities drive meaningful engagement and conversions.
Unparalleled Account-Level Targeting
We go beyond basic data, using real-time intent signals, technographic data, and proprietary AI to identify and engage accounts at the optimal moment in their buying journey.
Transparent, Actionable Analytics
Our platform provides granular, account-level reporting, offering insights into how entire buying committees engage with your brand over time.
Purpose-Built for B2B Complexity
Unlike traditional DSPs designed for B2C markets, our platform is engineered specifically for the nuances of B2B tech and software sales cycles. We understand that your buyers aren't individuals, but complex buying committees within organizations.
Unparalleled Account-Level Targeting
While many ABM platforms treat display advertising as a mere add-on, we've made it the core of our offering. Our advanced algorithms and machine learning capabilities ensure that your display ads are not just seen, but drive meaningful engagement and conversions.
Transparent, Actionable Analytics
We provide granular, account-level reporting that goes far beyond traditional campaign metrics. Understand not just who clicked, but how entire buying committees are engaging with your brand over time.s.
Continuous Innovation in B2B Ad Tech.
Ready to Revolutionise Your Automotive Marketing?
Key Insights & Testimonials
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
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