John Harris, president & CEO at Worldwide Partners, on the future of B2B advertising
This is a Masterclass on B2B, advertising and network agencies. On our continued journey of building the discipline around Account Based Advertising , Accountinsight interviews some of the sharpest minds in our industry to get better understanding about how media , advertising and agencies are shaping the future. John Harris is the President & CEO […]
Ricky Abbott discusses ABM & connected B2B experiences
This is a Masterclass from Ricky Abbott on Account Based Marketing and the future of B2B marketing.On our continued journey of building the discipline around Account Based Marketing, Accountinsight interviews some of the sharpest minds in our industry to get better understanding about how digital, media , agencies and B2B are shaping the future. Ricky […]
Michel Juvillier explores media advertising, programmatic & the Ad Tech Market
This week’s very special guest is Michel Juvillier, the founder of The Societies Media (see his LinkedIn profile here). As an expert in all things advertising and programmatic from the start of the digital advertising revolution, he’s got a fascinating background. He’s had a ringside seat to see how the world of media advertising and programmatic […]