Christopher Engman discusses ABM, Megadeals and the evolution of IP targeting
Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM’. His book Megadeals cements his reputation as an ABM leader even further. He’s been personally involved in hundreds of B2B deals, a number of which exceeded multi billion pounds. Christopher Engman’s Megadeals Advisory assists scaleups and […]
Chris Hirst , Global CEO Havas Creative, on what B2B clients want today
On our continued journey of building the discipline around B2B Display Advertising and to get better understanding about how digital, media, agencies and B2B clients are shaping the future, Accountinsight interviews some of the sharpest minds in our industry. This week we have Chris Hirst is Global CEO of Havas Creative – a multi-disciplinary marketing […]
Riaz Kanani, CEO and Founder of Radiate B2B, on adopting ABM & understanding user behaviour
Thanks to his fascination with the importance of branding, technology and people, Riaz Kanani (linkedin.com/in/riazkanani) has an enviable amount of marketing experience to share. Not only has he built global video ad networks that understand user behaviour, launched the first paid for cinematic movie online, and helped build demand generation and engagement marketing strategies for companies […]
