Why uncovering intent is critical to campaign success
While mapping out your target accounts is an excellent starting point for your account based marketing strategy, consider this: it’s estimated that only 10% of B2B companies are in-market at any given moment. If you advertise to your entire target account list, 90% of your budget could be wasted. Tracking real-time account intent is a much smarter way […]
How B2B Display Advertising with Intent Based Marketing works
Digital is taking over and customers are consuming more content than ever before as they go through their buying process, especially in the B2B world. Our solutions are about helping your customers make informed decisions. We do this through B2B display advertising and intent based marketing solutions that we’ve specially designed to get your brand […]
Intent based marketing: how to reach the accounts that are in-market
With intent based marketing it’s now possible. In real time, to get your message in front of the accounts, as they’re actively searching for your products. One of the most famous quotes from Lord Leverhulme, the founder of Unilever, is: – “Half the money I spend on advertising is wasted, and the trouble is I […]
