Top 5 Benefits of Intent-Based Marketing in the B2B World
Digital channels are revolutionising the way B2B customers consume content and make decisions. Old advertising models no longer meet the needs and challenges of B2B companies. That’s why intent-based marketing has become the go-to solution for marketers who want to get their brand in front of the right people in the right context. In this […]
Why intent is the missing element of your B2B display advertising campaign
In the world of online marketing, it’s long been known that content is king. In that same vein, knowing exactly what content is being consumed by your target accounts is key. Once you know this, you can ensure that you can get your adverts in front of them at the right time. It’s all about […]
B2B marketer’s guide to intent marketing
What do B2B marketers dream about at night? More sales, bigger sales, faster sales! That’s what they want and intent marketing is one of the best ways to get them. Intent based marketing has become a bit of a buzz word with new technologies that have elevated marketing efforts far beyond a ‘create and hope […]
