The B2B post-cookie targeting playbook
Practical advice for uncovering your B2B brand’s target audience in a cookieless era The decline of third-party cookies is reshaping programmatic advertising, particularly in targeting behavioral segments. This shift necessitates a reevaluation of strategies to ensure effective B2B targeting in cookieless environments. As traditional methods reliant on third-party cookies become obsolete, exploring solutions that offer both B2B focus […]
Mastering B2B Advertising Beyond Cookies: Strategies for Success in a New Digital Era
Google is sunsetting third-party cookies and by the end of the year they’ll be completely gone. The era of the cookie is crumbling. It will soon be over and B2B advertisers are now concerned with how it will affect in terms of scaling and targeting their audiences. With Google’s cookie deprecation, the way forward in […]
How to maximise your return with targeted b2b marketing
It’s difficult to remember a time before digital and content marketing. Thankfully, those days are long gone. Nowadays, we have the ability to reach and engage target audiences through various online channels such as website, social media, and email. It’s no surprise that digital and content marketing have become so popular, they offer cost-effective and […]
