Ensuring Trust and Transparency in Digital Advertising: Our Multi-Layered Approach to Combating Fraud
Ad verification technology in B2B Display Advertising faces scrutiny as marketers question its efficacy against modern fraud. Issues like fraud, ID spoofing, and dubious websites continue to plague marketers. At AccountInsight, we acknowledge these challenges and have crafted a robust, multi-tiered strategy to uphold data integrity and combat fraudulent activities effectively. Key Components of Our […]
Combining Brand Awareness and Customer Loyalty Strategies
Building brand awareness and driving customer loyalty are pivotal goals for businesses, especially in the B2B sector. While B2C brands often have a straightforward approach to engaging consumers, B2B marketers can adapt and learn from these strategies to tackle their unique challenges. Account-Based Advertising for Enhanced Brand Awareness Account-based advertising proves highly effective for B2B […]
AccountInsight: The B2B DSP Powering Cyance’s Intent Activation
In the dynamic world of B2B marketing, precision and insight are paramount. That’s why we’re thrilled to highlight the synergy between Cyance, the leading intent data platform, and AccountInsight, the go-to DSP for B2B programmatic advertising. Together, we’re transforming how businesses activate intent insights with pinpoint targeting to drive real-world results. The Perfect Partnership Cyance has long […]
