AccountInsight: The B2B DSP Powering Cyance’s Intent Activation
In the dynamic world of B2B marketing, precision and insight are paramount. That’s why we’re thrilled to highlight the synergy between Cyance, the leading intent data platform, and AccountInsight, the go-to DSP for B2B programmatic advertising. Together, we’re transforming how businesses activate intent insights with pinpoint targeting to drive real-world results. The Perfect Partnership Cyance has long […]
The B2B post-cookie targeting playbook
Practical advice for uncovering your B2B brand’s target audience in a cookieless era The decline of third-party cookies is reshaping programmatic advertising, particularly in targeting behavioral segments. This shift necessitates a reevaluation of strategies to ensure effective B2B targeting in cookieless environments. As traditional methods reliant on third-party cookies become obsolete, exploring solutions that offer both B2B focus […]
Mastering B2B Advertising Beyond Cookies: Strategies for Success in a New Digital Era
Google is sunsetting third-party cookies and by the end of the year they’ll be completely gone. The era of the cookie is crumbling. It will soon be over and B2B advertisers are now concerned with how it will affect in terms of scaling and targeting their audiences. With Google’s cookie deprecation, the way forward in […]
