Driving Brand Growth with Data-Driven B2B Campaign Optimization
You could have enough confetti for a summer of weddings with all the documents talking about the changes in B2B digital advertising. The landscape is shifting faster than ever, and as a Digital Strategist, it’s a lot to keep up with. But here’s the thing: it’s not just about running ads anymore—it’s about building a […]
Finding the Right DSP for Niche B2B Markets: A Media Planner’s Guide
All good DSPs are alike; each specialist DSP is special in its own way. As a media planner, your job is to identify which platform meets the unique needs of your B2B clients—those that require precision, reach in niche markets, and cost-effective campaign optimization. In a world where programmatic advertising has become the norm, finding […]
Why Media Planners Need a B2B DSP: Navigating the Shifting Landscape of Programmatic Buying
It was the best of times, it was the worst of times, it was the age of precision, it was the age of inefficiency and opportunity, it was the epoch of wasted spend. The digital advertising world today mirrors this paradox, especially in the realm of B2B programmatic buying. As media planners, we are tasked with […]
