Stop Overpaying for LinkedIn: The B2B DSP Alternative
What Is a B2B DSP Alternative — and Why Should You Care? If you run B2B advertising campaigns, chances are LinkedIn takes a massive share of your budget. And for good reason, it’s where professionals go. But here’s the uncomfortable truth: LinkedIn’s walled-garden model means you’re paying premium CPMs (often €130 or more for ABM […]
Effective Customer Data Metrics That Can Help You Improve Your B2B Efforts
Successful B2B marketing is less about how many people you reach and more about reaching the right people at the right time. The path from initial interest, brand engagement, and a closed sale is rarely a straight line, especially with so many stakeholders involved. However, if you notice that the leads you’re bringing in simply […]
Why Not All B2B Traffic Lives on Corporate Networks
Most B2B marketers assume that when someone from a company visits their website, that visit somehow belongs to the company’s digital footprint. In reality, this is only sometimes true. Whether that visit can be turned into a targetable account depends entirely on what kind of network carried the traffic. To understand why this matters, it […]