Choosing the Right B2B DSP for Your Intent-Based Marketing Needs: A Checklist
Why Choosing the Right B2B DSP Matters In today’s crowded advertising ecosystem, B2B marketers face a challenge: how to make their brand visible to the right companies at the right time. Traditional demand generation tools often cast the net too wide, wasting budget on irrelevant clicks or impressions. That’s where a B2B Demand-Side Platform (DSP) powered by intent […]
21 Key B2B Marketing Trends to Keep an Eye On in 2025
The B2B market is becoming fiercely competitive, but creative brands know how to stay ahead. Some emerging trends in B2B marketing are giving service- and subscription-based brands – such as restaurant marketing or industry-specific technology providers – opportunities to connect with their target clients, build trust, and personalize the buying experience. These are the trends […]
Beyond Keywords: How a B2B DSP Uses Intent Data for Hyper-Targeted Ad Campaigns
The Problem With Keyword-Based Advertising For years, digital marketers have relied on Google PPC campaigns to capture leads. The approach is simple: you pick keywords, bid on them, and hope that the person typing them into Google works for a company that could eventually buy your product. But here’s the challenge for B2B marketers: In […]