Effective Customer Data Metrics That Can Help You Improve Your B2B Efforts
Successful B2B marketing is less about how many people you reach and more about reaching the right people at the right time. The path from initial interest, brand engagement, and a closed sale is rarely a straight line, especially with so many stakeholders involved. However, if you notice that the leads you’re bringing in simply […]
Why Not All B2B Traffic Lives on Corporate Networks
Most B2B marketers assume that when someone from a company visits their website, that visit somehow belongs to the company’s digital footprint. In reality, this is only sometimes true. Whether that visit can be turned into a targetable account depends entirely on what kind of network carried the traffic. To understand why this matters, it […]
Company‑Level Identification in B2B Marketing
Why Cookie‑Based Attribution and IP‑Based Targeting Don’t Always Align In B2B marketing, companies no longer only want to reach individuals. They need to persuade organisations. This shift in understanding and focus has given rise to account‑based marketing, B2B intent data, and company‑level visitor analytics. But behind the scenes, two very different technologies are being used […]