Unleashing brand growth: a conversation with Luke Bozeat.
With over 20 year working in media and communications, Luke Bozeat has overseen brand growth, launched products, refreshed brands, led integrated agency teams and driven communication strategies across a vast array of areas, from cars, finance and charities to hairdryers, booze, holidays and kids TV. He joined MediaCom when it was still under 100 people […]
Five steps to achieve Account-Based Marketing (ABM) success
If you want to bring some joy to your Account-Based Marketing (ABM) campaigns, then check out these five key areas in which you need to excel. Good news is that these are not about technology but rather about having the right process in place so really this is just about making sure the fundamentals are […]
Healthcare Businesses Stay Ahead Post COVID-19
Healthcare B2B Marketers in the Medtech are leaving behind a struggling 2020: cancelled medical events, shifting priorities and an accelerated rush to digital. Alongside with dramatic challenges in the medical sector, a report from Bain & Co. published on hospital buying found the number of procurement officers as primary decision-makers in centralized purchasing had doubled. […]