Jem Lloyd-Williams, UK CEO of Mindshare, on the Evolution of Media
Jem Lloyd-Williams is the UK CEO of Mindshare, a global, multi-award-winning, media agency network of 9,300 people across 86 countries. Mindshare looks after some of the world’s biggest advertisers, including Unilever, Ford and Nike, as well as impressive UK brands such as Carwow, and LV=insurance. Jem was the former CEO of Vizeum UK and has […]
Natalia Chaban from MediaCom on performance-led growth
Our guest on this week’s Agency Dealmasters podcast is someone truly on the bleeding edge of performance marketing. It’s truly a pleasure to welcome MediaCom’s Digital Director of Performance, Natalia Chaban. With over 15 years of experience in media advertising technology and innovation, and an impressive position at Campaign’s Media Agency of the Decade, Natalia […]
What is Account IP Targeting and why Account-Based Advertising?
Average buying centre size in companies with 1.000+ employees consists of over 30 employees. On such a scenario, how should Sales and Marketing work together to close the big deals? What is Account IP Targeting and why B2B Display Advertising can help? How do you make sure you score 20/20 on Awareness, Confidence and Trust? […]
