On the latest Agency Dealmasters podcast, Philip Gosney tells us of his fascinating journey from the legal profession into marketing. He is now running the global marketing for Maersk, the multibillion dollar drilling company.
Listen to this podcast to hear how Gosney took Maersk from having a non-existent marketing strategy to running some of the most impactful demand and account-based marketing campaigns.
You’ll find this podcast fascinating if you’re interested in anything to do with:
Testing the effectiveness of ABM
Effective research for ABM
How to choose the right agency partner
The business of Maersk Drilling
Enjoy the chat!
About Accountinsight
Built for B2B marketers. Managed by B2B agencies
Winner Emerging Vendor of the Year at the B2B Marketing 2021 Martech Awards.
AccountInsight helps you deliver targeted, tailored ads to high-value companies. Today’s B2B buyers decide digitally, and in teams of up to 40 people. You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account Based Advertising. You will find the conversation fascinating.
As B2B marketing teams demand improved precision and transparency to connect with their customers in long-lasting and meaningful ways, Accountinsight’s nomination as Emerging Vendor of the Year validates our commitment to deliver a media activation platform that targets the right B2B companies and identifies the right media consumption signals from its employees to ensure we display banner advertising with 100% relevance and accuracy.
Listen to our other Account Based Marketing Podcasts for more useful industry insights:
- Natalia Chaban – Digital Performance & Technology Director at MediaCom
- Christopher Engman – Author & Managing Partner at Megadeals Advisory
- Jem Lloyd-Williams – CEO at Mindshare UK
- Chris Hirst – Global CEO at Havas Creative
- Riaz Kanani – CEO & Founder at Radiate B2B
- John Harris – President & CEO at Worldwide Partners
- Ricky Abbott – President of Americas for Transmission
- Michel Juvillier – Founder of The Societies Media
- Raffaele Apostoliti – President & CEO at Expandi Group
- Judith Niederschelp – CEO at Demand Studio
- Paul Frampton – President at Control v Exposed
- Luke Bozeat – COO at MediaCom UK
- Matthew Jantjies-Green – Head of Agency Partnerships at AccountInsight
