B2B Stars is redefining how companies reach their ideal audience with unmatched precision. But what happens when your audience extends beyond the immediate reach of your campaigns? Enter AccountInsight, the B2B DSP of choice for powering audience extension on B2B Stars. Together, these two platforms form a dynamic partnership that ensures your message reaches the right decision-makers, no matter where they are in their digital journey.
In addition to its role as a campaign engine, B2B Stars also serves as a standalone B2B database product, offering customers unparalleled access to company intelligence. This dual capability means B2B Stars caters to both advertisers focused on targeting and those prioritizing robust database insights.
The Challenge of B2B Audience Extension
In the B2B advertising landscape, precision is everything. However, even with robust targeting capabilities, marketers often face challenges when trying to scale campaigns. Audience extension becomes critical to ensuring broader reach while maintaining the accuracy and relevance of targeting.
This is where AccountInsight excels. By seamlessly integrating with B2B Stars, AccountInsight offers advertisers the ability to extend their campaigns beyond initial targeting parameters, reaching a wider audience without compromising on precision.
Why AccountInsight Is the DSP of Choice for B2B Stars
- Built for B2B Precision
AccountInsight was designed from the ground up to cater to the unique needs of B2B advertisers. Its advanced account-based targeting ensures that campaigns reach relevant companies and decision-makers with unparalleled accuracy. - Seamless Integration with B2B Stars
As the DSP for B2B Stars, AccountInsight enables advertisers to scale campaigns effortlessly. Whether you’re targeting niche industries or looking to expand your reach across geographies, the integration ensures smooth execution. - Transparency and Performance
AccountInsight provides full visibility into campaign performance, allowing advertisers to track engagement, optimize in real-time, and ensure every impression counts.
B2B Stars: More Than Targeting
For businesses more focused on database intelligence than targeting, B2B Stars operates as a standalone B2B database product. With a database of over one million companies, it empowers organizations to:
- Identify potential accounts for sales and marketing efforts.
- Analyze markets and industries with granular precision.
- Build comprehensive account-based marketing (ABM) strategies supported by data insights.
This versatility makes B2B Stars a valuable tool for companies seeking to enhance their business intelligence as much as their advertising impact.
How It Works
When advertisers use B2B Stars to define their target audience, AccountInsight takes over to amplify the campaign’s reach:
- Advanced Account Based Targeting: Extends campaign impressions to additional stakeholders at target companies.
- Behavioral Insights: Uses data from commercial website visits and search behaviors to identify potential leads that fit your audience profile.
- Scalable Solutions: Ensures that campaigns perform consistently, even as the target audience grows.
The Benefits of Combining B2B Stars and AccountInsight
- Expanded Reach with Precision: Extend your campaigns to new audiences while maintaining focus on key accounts and decision-makers.
- Cost-Effective Scaling: Avoid wasted impressions by leveraging data-driven targeting for audience extension.
- Improved ROI: Combine the power of B2B Stars’ robust datasets with AccountInsight’s precision targeting to drive better campaign results.
A Winning Partnership
Advertisers who leverage both by pairing the data precision of B2B Stars with AccountInsight’s advanced DSP capabilities, can:
- Increase engagement rates.
- Generate more qualified leads.
- Drive measurable results across industries.
Conclusion
Scaling B2B campaigns doesn’t have to mean sacrificing precision. With AccountInsight as the DSP of choice for B2B Stars audience extension, you can achieve broader reach while maintaining the focus and transparency your campaigns demand.
At the same time, for companies more focused on database intelligence, B2B Stars’ standalone capabilities deliver unmatched insights into the B2B landscape, helping you build stronger account strategies and identify new opportunities.
