In the rapidly evolving realm of digital marketing, display advertising emerges as a pivotal strategy to enhance brand visibility and achieve marketing goals. However, within the sphere of display advertising,
In 2024, the Ad Tech industry is witnessing a significant transformation. The demise of third-party cookies is reshaping the landscape, prompting the need for innovative strategies, particularly in the B2B
Jem Lloyd-Williams is the UK CEO of Mindshare, a global, multi-award-winning, media agency network of 9,300 people across 86 countries. Mindshare looks after some of the world’s biggest advertisers, including
AccountInsight is the award-winning DSP for smarter B2B advertising.
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AccountInsight started life as a B2B solution insight GroupM (WPP) – the world’s largest media-buying and technology group.
After winning B2B Marketing’s Award for “Emerging Vendor of the Year” in 2021, we integrated with Expandi Group, the largest fully owned B2B demand generation agency in EMEA.
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