Google’s recent announcement to continue supporting third-party cookies in Chrome, reversing its 2020 plan to phase them out, has stirred the digital advertising world. However, this decision doesn’t significantly impact
Traditional display advertising relies on vague demographics and unreliable cookie targeting. This results in an inefficient ‘spray-and-pray’ approach. Furthermore, news around the Google Privacy Sandbox highlight the inaccuracy and contradictions
Transforming Targeted Advertising for Business Growth In the ever-evolving landscape of digital advertising, the emergence of B2B DSPs (Demand-Side Platforms) marks a pivotal shift towards more tailored and effective marketing
AccountInsight‘s B2B DSP is top-notch.
And we’re not alone in this opinion.
JABMO
AccountInsight
Cyance
AccountInsight is the award-winning DSP for smarter B2B advertising.
Chat to one of our strategists today for more information.
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AccountInsight started life as a B2B solution insight GroupM (WPP) – the world’s largest media-buying and technology group.
After winning B2B Marketing’s Award for “Emerging Vendor of the Year” in 2021, we integrated with Expandi Group, the largest fully owned B2B demand generation agency in EMEA.
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