In the fast-evolving landscape of B2B advertising, marketing managers face increasing pressure to deliver measurable results while making every euro count. Effective budget allocation isn’t just about spending less; it’s
In the ever-evolving landscape of digital advertising, B2B marketers are increasingly turning to specialized Demand-Side Platforms (DSPs) to enhance their targeting capabilities and maximize their return on investment. As the
In a recent conversation with Paul Frampton, a seasoned leader in media and marketing, we explored the evolving landscape of marketing strategies, the role of data in driving actionable insights,