AccountInsight to take Ignite B2B by storm
Technology’s increasingly rapid development requires constant innovation for B2B Agencies to keep pace with the needs of marketing and sales teams. Our session at this year’s B2B Marketing Ignite London 2022 will explore how accurate data and precision account-targeting can help B2B agencies improve the results of their marketing and sales strategies. Using real world […]
Riaz Kanani, CEO and Founder of Radiate B2B, on adopting ABM & understanding user behaviour
Thanks to his fascination with the importance of branding, technology and people, Riaz Kanani (linkedin.com/in/riazkanani) has an enviable amount of marketing experience to share. Not only has he built global video ad networks that understand user behaviour, launched the first paid for cinematic movie online, and helped build demand generation and engagement marketing strategies for companies […]
Michel Juvillier explores media advertising, programmatic & the Ad Tech Market
This week’s very special guest is Michel Juvillier, the founder of The Societies Media (see his LinkedIn profile here). As an expert in all things advertising and programmatic from the start of the digital advertising revolution, he’s got a fascinating background. He’s had a ringside seat to see how the world of media advertising and programmatic […]
How to ensure consistent sales acceleration with B2B display advertising
When it comes to sales, the rule of thumb is: the longer a sale takes to happen, the more likely it becomes that there won’t be one. Fast sales tend to happen when buyers have a clear idea of who you are, what they want from you, and what it is that they’re getting. Sales […]
How B2B display advertising can successfully build brand awareness
When you think about brands that have a share in your mind – and a share of the market – it’s easy to think of big corporations who successfully build brand awareness. From “Da-da-da-da-da, I’m lovin’ it” to “I don’t know, let me Google it”, there are plenty of companies that have a significant share […]
Raffaele Apostoliti, president & CEO of Expandi Group, on leading EMEA B2B marketing
This week’s podcast welcomes Raffaele Apostoliti, president & CEO of Expandi Group, a leading EMEA B2B marketing agency serving many of the top B2B brands around the world, including IBM, HP, Lenovo and Google, to name a few. Check out his LinkedIn profile here. Expandi Group employs over 400 staff in marketing and operations and […]
Judith Niederschelp on narrowing focus & growing B2B brands
Judith Niederschelp is the CEO of Demand Studio and is also a guest lecturer at Warwick Business School (see her LinkedIn profile here). In this podcast, Judith Niederschelp speaks about the digital revolution, the art of winning new customers, the buyer journey, as well as the modern day B2B agency and its challenges. Needless to […]
Why intent is the missing element of your B2B display advertising campaign
In the world of online marketing, it’s long been known that content is king. In that same vein, knowing exactly what content is being consumed by your target accounts is key. Once you know this, you can ensure that you can get your adverts in front of them at the right time. It’s all about […]
B2B marketer’s guide to intent marketing
What do B2B marketers dream about at night? More sales, bigger sales, faster sales! That’s what they want and intent marketing is one of the best ways to get them. Intent based marketing has become a bit of a buzz word with new technologies that have elevated marketing efforts far beyond a ‘create and hope […]
How to identify which accounts are ready to buy
It’s an age-old question: how can you ensure your B2B display advertising reaches the right accounts? How can you make your budget go further and reach the accounts that are ready to buy? The short answer is that with a little bit of research and the right timing, you can reach the right accounts, do […]
