In the fast-evolving landscape of B2B advertising, marketing managers face increasing pressure to deliver measurable results while making every euro count. Effective budget allocation isn’t just about spending less; it’s
In the ever-evolving landscape of digital advertising, B2B marketers are increasingly turning to specialized Demand-Side Platforms (DSPs) to enhance their targeting capabilities and maximize their return on investment. As the
In a recent conversation with Paul Frampton, a seasoned leader in media and marketing, we explored the evolving landscape of marketing strategies, the role of data in driving actionable insights,
AccountInsight‘s B2B DSP is top-notch.
And we’re not alone in this opinion.
JABMO
AccountInsight
Cyance
AccountInsight started life as a B2B solution insight GroupM (WPP) – the world’s largest media-buying and technology group.
After winning B2B Marketing’s Award for “Emerging Vendor of the Year” in 2021, we integrated with Expandi Group, the largest fully owned B2B demand generation agency in EMEA.
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