Matthew Jantjies-Green

Head of Agency Partnerships

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Matthew Jantjies-Green is the Head of Agency Partnerships at accountInsight, the B2B DSP pioneering outcome-driven advertising powered by non-cookie IDs. With a deep passion for connecting agencies to innovative solutions, Matthew specializes in enabling effective B2B programmatic campaigns that drive measurable success. As he puts it, “In a rapidly evolving digital landscape, partnerships are the cornerstone of delivering targeted, impactful advertising that resonates with B2B audiences and maximizes ROI.”
AccountInsight Partners with Jabmo

AccountInsight: The B2B DSP of Choice for JABMO, Gartner’s ABM Leader for 2024

In 2024, JABMO has once again been recognized as a leader in Gartner’s Magic Quadrant for Account Based Marketing (ABM) platforms, with a strong emphasis on its unmatched EMEA focus.

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B2B Cookie Apocalypse

Google’s Cookie U-Turn: Why B2B Advertisers Still Need Specialised DSPs

Google’s recent announcement to continue supporting third-party cookies in Chrome, reversing its 2020 plan to phase them out, has stirred the digital advertising world. However, this decision doesn’t significantly impact

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Top 5 Benefits of a B2B DSP

Top 5 Benefits of a B2B DSP

Traditional display advertising relies on vague demographics and unreliable cookie targeting. This results in an inefficient ‘spray-and-pray’ approach. Furthermore, news around the Google Privacy Sandbox highlight the inaccuracy and contradictions

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AccountInsight started life as a B2B solution insight GroupM (WPP) – the world’s largest media-buying and technology group.

After winning B2B Marketing’s Award for “Emerging Vendor of the Year” in 2021, we integrated with Expandi Group, the largest fully owned B2B demand generation agency in EMEA.

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Tel: +44 20 7030 3467

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