It was the best of times, it was the worst of times, it was the age of precision, it was the age of inefficiency and opportunity, it was the epoch
CMOs are walking a tightrope between delivering hard metrics and building brands that stand out in saturated markets. And let’s face it—B2B marketing can feel very lonely when tools aren’t
In the fast-evolving landscape of B2B advertising, marketing managers face increasing pressure to deliver measurable results while making every euro count. Effective budget allocation isn’t just about spending less; it’s
AccountInsight‘s B2B DSP is top-notch.
And we’re not alone in this opinion.
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AccountInsight
Cyance
AccountInsight is the award-winning DSP for smarter B2B advertising.
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AccountInsight started life as a B2B solution insight GroupM (WPP) – the world’s largest media-buying and technology group.
After winning B2B Marketing’s Award for “Emerging Vendor of the Year” in 2021, we integrated with Expandi Group, the largest fully owned B2B demand generation agency in EMEA.
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