In 2024, the Ad Tech industry is witnessing a significant transformation. The demise of third-party cookies is reshaping the landscape, prompting the need for innovative strategies, particularly in the B2B
Jem Lloyd-Williams is the UK CEO of Mindshare, a global, multi-award-winning, media agency network of 9,300 people across 86 countries. Mindshare looks after some of the world’s biggest advertisers, including
AccountInsight is thrilled to announce its official membership in the prestigious Interactive Advertising Bureau (IAB). This accomplishment reflects our steadfast dedication to actively participating in the ever-evolving B2B display advertising
AccountInsight is the award-winning DSP for smarter B2B advertising.
Chat to one of our strategists today for more information.
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AccountInsight started life as a B2B solution insight GroupM (WPP) – the world’s largest media-buying and technology group.
After winning B2B Marketing’s Award for “Emerging Vendor of the Year” in 2021, we integrated with Expandi Group, the largest fully owned B2B demand generation agency in EMEA.
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