How to implement Account-Based Marketing? The ABM Consortium offers a great forum for best practices in ABM and Display Advertising. One main take away is to really engage your vendor
Last week we had a couple of in-depth conversations with the CMO of a very large technology company and discussed their challenges to generate inbound leads using ABM Marketing approach.
The short answer to the question is of course “yes but…should B2B Account-Based Marketing be just about high potential accounts?”; ABM is technically the right abbreviation for B2B Account-Based Marketing.
AccountInsight is the award-winning DSP for smarter B2B advertising.
Chat to one of our strategists today for more information.
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AccountInsight started life as a B2B solution insight GroupM (WPP) – the world’s largest media-buying and technology group.
After winning B2B Marketing’s Award for “Emerging Vendor of the Year” in 2021, we integrated with Expandi Group, the largest fully owned B2B demand generation agency in EMEA.
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