Digital channels are revolutionising the way B2B customers consume content and make decisions. Old advertising models no longer meet the needs and challenges of B2B companies. That’s why intent-based marketing
It’s difficult to remember a time before digital and content marketing. Thankfully, those days are long gone. Nowadays, we have the ability to reach and engage target audiences through various
Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM’. His book Megadeals cements his reputation as an ABM leader even
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AccountInsight started life as a B2B solution insight GroupM (WPP) – the world’s largest media-buying and technology group.
After winning B2B Marketing’s Award for “Emerging Vendor of the Year” in 2021, we integrated with Expandi Group, the largest fully owned B2B demand generation agency in EMEA.
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