Matthew Jantjies-Green

Head of Agency Partnerships

Matthew Jantjies-Green is the Head of Agency Partnerships at accountInsight, the B2B DSP pioneering outcome-driven advertising powered by non-cookie IDs. With a deep passion for connecting agencies to innovative solutions, Matthew specializes in enabling effective B2B programmatic campaigns that drive measurable success. As he puts it, “In a rapidly evolving digital landscape, partnerships are the cornerstone of delivering targeted, impactful advertising that resonates with B2B audiences and maximizes ROI.”
Why CMOs Need a B2B DSP to Win Big in 2025

Why CMOs Need a B2B DSP to Win Big in 2025

CMOs are walking a tightrope between delivering hard metrics and building brands that stand out in saturated markets. And let’s face it—B2B marketing can feel very lonely when tools aren’t

How to Fix Your B2B Advertising Budget

Fix Your B2B Advertising Budget: Top Solutions for ROI, Precision, and Performance

In the fast-evolving landscape of B2B advertising, marketing managers face increasing pressure to deliver measurable results while making every euro count. Effective budget allocation isn’t just about spending less; it’s

Creating a Digital Advertising Strategy

Creating a Digital Advertising Strategy – How B2B Advertisers Capitalize on B2B DSPs

In the ever-evolving landscape of digital advertising, B2B marketers are increasingly turning to specialized Demand-Side Platforms (DSPs) to enhance their targeting capabilities and maximize their return on investment. As the