Matthew Jantjies-Green

Head of Agency Partnerships

Matthew Jantjies-Green is the Head of Agency Partnerships at accountInsight, the B2B DSP pioneering outcome-driven advertising powered by non-cookie IDs. With a deep passion for connecting agencies to innovative solutions, Matthew specializes in enabling effective B2B programmatic campaigns that drive measurable success. As he puts it, “In a rapidly evolving digital landscape, partnerships are the cornerstone of delivering targeted, impactful advertising that resonates with B2B audiences and maximizes ROI.”
Beyond Clicks: Measuring the True Impact of B2B DSP Campaigns

Beyond Clicks: Measuring the True Impact of B2B DSP Campaigns

In today’s digital landscape, B2B DSP (Demand-Side Platform) advertising has emerged as a powerful tool for businesses aiming to reach their target audience with precision and efficiency. The complexity of

Driving Brand Growth with Data-Driven B2B Campaign Optimization

Driving Brand Growth with Data-Driven B2B Campaign Optimization

You could have enough confetti for a summer of weddings with all the documents talking about the changes in B2B digital advertising. The landscape is shifting faster than ever, and

Find the Right DSP for Niche B2B Markets

Finding the Right DSP for Niche B2B Markets: A Media Planner’s Guide

All good DSPs are alike; each specialist DSP is special in its own way. As a media planner, your job is to identify which platform meets the unique needs of