Is B2B Brand activation the only type of marketing that works?
Consensus opinion says there is only one type of marketing that works: lead generation. However, as 2021 planning unfolds, many B2B marketers are beginning to realize that B2B brand activation accelerates traditional lead generation, acting as a real catalyst for sales. According to McKinsey, and the report “Global B2B decision-maker response to COVID-19 crisis”, only […]
AccountInsight Receives the Wavemaker Hero Recognition!
At AccountInsight, we’re committed to fostering long-term relationships that deliver value for our partners and clients. Especially during times when many businesses need support to keep the wheel turning. One of those exceptional partners is Wavemaker. Wavemaker is the second-largest media agency in the world, building bold campaigns for big brands like IKEA, Netflix, Paramount […]
AccountInsight and BBN International Embark on Strategic Partnership
BBN, the world’s number one international B2B marketing and communications agency, has continued its growth with the appointment of a new strategic partner, AccountInsight. As leaders in B2B display advertising, AccountInsight will enable BBN to strengthen its programmatic advertising services. Founded by former WPP executives, AccountInsight was first established within media buying group, GroupM, meaning […]
Brand awareness or lead generation?
Here is a question we get asked a lot: which marketing strategy should a B2B company invest in when looking to grow: brand awareness or lead generation? You want the customers and you want the profits, right? But here is the thing: If you lack B2B brand awareness, demand for your services is not reaching […]
The Healthcare and Life Sciences Success Story With B2B display advertising
In the age of digital ubiquity, physicians ought to be more accessible than ever before. However, for a number of reasons, it’s become more difficult to target them. This situation has made B2B healthcare marketing and life sciences (HLS) challenging — but it has also led to new opportunities and innovative solutions: as HLS organizations […]
AccountInsight – Driving Forward to the Future
AccountInsight is pleased to announce that we’ll be sponsoring driver Oliver Rasmussen ahead of the upcoming Formula Regional Europe. We’re always trying to nurture and support new talent, both within our company and outside it. Oliver is a prime example of a young, up-coming talent.We’re proud to be part of his journey to success […]
Accountinsight: the best partner for B2B display advertising
You could make enough confetti for a summer of weddings with all the papers that show how much B2B companies could gain from our award-winning Account Based Advertising platform. Indeed, with over 70% of the buying journey both digital and anonymous, traditional marketing channels show limitations into how deeply they can engage large organizations. If […]
How to implement a winning B2B Display Advertising Campaign
There was nothing easy about B2B Display Advertising, to begin with when things just got harder. With most tech events gone for the foreseeable future, many B2B teams have lost an important piece of go-to-market. What now? How to best target accounts that are ready – how do we do this now? How do we […]
Why are B2B agencies offering Account Based Advertising?
Traditional B2B marketing is broken. The result? Lost leads and long sales cycles that hinder business development. As such, smart B2B agencies are looking at Account-Based Advertising Solutions with a view to adding another string to their bow. Digital is the new norm but GDPR and ever-changing cookie laws are making it impossible to target […]
