In the dynamic world of B2B marketing, precision and insight are paramount. That’s why we’re thrilled to highlight the synergy between Cyance, the leading intent data platform, and AccountInsight, the go-to DSP for B2B programmatic advertising. Together, we’re transforming how businesses activate intent insights with pinpoint targeting to drive real-world results.
The Perfect Partnership
Cyance has long been recognized for its exceptional ability to identify buyer intent through advanced analytics and multi-signal data modeling. Their platform deciphers which businesses are ready to buy, providing marketers with invaluable insights to shape their campaigns.
AccountInsight, on the other hand, stands at the forefront of B2B demand-side platforms (DSPs), delivering account-based targeting that ensures every impression reaches the right decision-makers. The platform is engineered for the unique complexities of B2B marketing, emphasizing transparency, precision, and meaningful engagement.
The partnership between Cyance and AccountInsight unites these strengths, enabling Cyance customers to seamlessly activate their intent insights programmatically via AccountInsight’s B2B DSP. This integration represents the best of both worlds: actionable analytics and precise targeting.
Why This Matters
B2B buying cycles are often long and involve multiple stakeholders. Understanding where accounts are in their journey is crucial for success. Cyance provides marketers with the ability to:
- Detect intent signals from a wide range of sources.
- Score and prioritize accounts based on buying readiness.
- Refine their messaging to resonate with each stage of the buying process.
When paired with AccountInsight, these insights become actionable on a whole new level. AccountInsight translates Cyance’s data into highly targeted programmatic campaigns, ensuring ads reach the right companies, stakeholders, and decision-makers at the right time.
Results That Speak for Themselves
Cyance customers are already reaping the benefits of this partnership. By activating their intent data through AccountInsight, they’re achieving:
- Higher engagement rates with hyper-relevant ads.
- Improved ROI by reducing wasted impressions.
- Streamlined campaign execution with seamless integration.
This combination is a game-changer for B2B marketers, offering a fully optimized pipeline from insight generation to programmatic delivery.
The Future of Intent-Driven Advertising
The integration of Cyance’s intent with AccountInsight’s DSP underscores a shared commitment to pushing the boundaries of B2B marketing. Together, we’re enabling marketers to move beyond guesswork and create campaigns rooted in data, precision, and impact.
For Cyance customers, the opportunity to programmatically activate intent insights through AccountInsight is more than just a feature – it’s a strategic advantage.
Ready to unlock the full potential of your intent data? Let’s talk and discover how to take your B2B marketing to the next level.
