B2B Display Advertising
AccountInsight is a cookieless B2B DSP - Reach the companies that count.
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AccountInsight is your next-gen B2B DSP
Amplify your B2B advertising with the best targeting & insights.
Why B2B Display Advertising?
Don’t waste your budget on a ‘spray and pray’ approach.
As the only B2B DSP connected with over 50 ad-exchanges, AccountInsight ensures that you get your brand in front of the right decision makers.
Elevate your brand
Get your brand seen, recognised and remembered so you’re closer to closing deals without setting foot in the room
Enhance your marketing
ABA works perfectly as part of your overall marketing, increasing your share of voice, mind and market.
Empower Sales teams
Use account based marketing to enable Sales teams with warmer leads from engaged key accounts.
What is the power of
AccountInsight?
Born in media for B2B marketers
The only B2B DSP
born with 100% media , data and technology focus, starting life as a B2B solution inside GroupM (WPP) – the world’s largest media-buying and technology group.
Boost B2B Brand Awareness
B2B buyers choose brands they already recognise and respect.
You need to reach, impact and influence every employee.
We ensure you are front of mind and first in line to close deals.
Target the right decision makers
Deliver targeted ads
to unlock the full value of running programmatic advertising campaigns across screens and tapping into engaged B2B audiences
How does it work?
AccountInsight’s B2B DSP utilises non-cookie identifiers to target individuals within companies, enabling account based targeting and reporting, safeguarding online personal data privacy.
By Account
Target accounts which matters to you regardless if you want to reach the Total Addressable Market or your Most Valuable Clients.
By Segment
Target segments you want to prioritise by number of employee, turnover or geo district.
By Intent
Target companies with intent signals and likely to be “in market” for your solutions (based on the readiness score we provide you)
By Context
Prioritise media and pages which contain relevant keywords/content to your solutions and display ads accordingly
Key Insights & Testimonials
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
Read our latest blog & news
Breaking Ground with AccountInsight: A Revolutionary B2B DSP
In the dynamic world of digital advertising, where precision and relevance are paramount, AccountInsight emerges as a game-changer for B2B marketers. Traditional B2C DSPs have long dominated the advertising landscape, but they often fall short when it comes to meeting the unique demands of business-to-business marketing. Here’s why AccountInsight’s B2B
Target smarter. Grow your brand. Focus your sales.
AI-Powered
Brand Building
Build brand awareness
Reach and influence all decision makers
Consensus Building for Better Deals
Foster consensus building among buying teams
Increase share of voice and mind to win more deals
A Holistic Approach to B2B Advertising
Complements tactical, personalised campaigns for an omnichannel approach
Works alongside tactical, personalised campaigns it’s not lead gen.
Know who’s ready to buy
Live Intent with first & third party data and direct insights on banner engagement per company
